Students and a team of lecturers from the Rural Sociology research group Agricultural Extension and Communication study program (AEC SP) Faculty of Agriculture UNS won silver and bronze medals in an agricultural product innovation competition held in Chiang Mai, Thailand, 27-28 May 2023.
The competition, held by the Asia Pacific Network for Sustainable Agriculture Food and Energy (SAFE Network) in collaboration with Maejo University Thailand, took topics related to agriculture and sustainable energy development. In this series of activities, apart from innovation competitions, international conferences, international community service programs, MoUs between SAFE member universities and Maejo University and Chiang Mai University, as well as field trips, were also held.
In the innovation competition, a team of lecturers consisting of Eksa Rusdiyana, S.P., M.Sc, Dr. Ir Eny Lestari, M.Si, Dr. Ir Sugihardjo, M.S., Dr. Ir Retno Setyowati, M.S., Widiyanto, S.P., M.Si, Ph. D, and Nanang Wijayanto, S.S.T., M.M.Par, Yuhibbu Nor Hudan won a silver medal through innovation in the social sector of agriculture on the Model for Development of Agricultural Activities towards Agricultural Entertainment (Agritainment).
While the bronze medal was obtained through social, institutional innovation regarding child farmer groups to answer, the challenge of regeneration of millennial farmers carried out by lecturers and student teams M. Safrudin Musthofa, Yuhibbu Nor Hudan, Eksa Rusdiyana, S.P., M.Sc, and Putri Permatasari, S.P., M. Si. The innovation from research funded by LPPM UNS was inspired by the many agricultural activities that could be developed towards entertainment to support the development of agro-tourism and the tourism sector in general. In addition, the culture of the Indonesian agricultural community, especially in Java, which is rich in local wisdom, can be developed into entertaining performing arts, such as drama/film, traditional ceremonies, dance/song performances, and natural festivals, as well as the local culture that has been almost or has been abandoned and can be revived like the Wiwitan ceremony, which can be packaged more lively and entertaining.
